Sony announces its first mobile phone in 10 years: Sony Xperia Ion

Sony announces its very first mobile phone ‘Sony Xperia Ion’ in 10 years after it is being seperated from Ericsson at the CES 2012. Now the new products and devices is back with its brand logo of Sony instead of Sony Ericsson. AT&T is the first operator to have a Sony phone in the assortment.  Sony has selected AT&T as the first collaborator for the rejuvenated brand.

The first Android-based smartphone of Sony is the Sony Xperia Ion. It chose AT&T as its partner just like the corporation did while the announcement of Xperia Play in US.  The 4.6-inch model has a 12 megapixel camera with running Android Gingerbread. It has a dual core CPU provided with Qualcomm Snapdragon S3 MSM8260 processor.

                   

The logo on the backside of the phone is of Sony Ericsson which is seems to be a strange factor, since Sony has it own logo. This appears to have been in a rush as they have turned out a Sony logo in the frontside and Sony Ericsson logo on the backside.

Highlights- 

• Size: 132 x 68 x 10.6 mm
• Weight: 144 gram
• 4.6 inch HD Reality display with a 720 x 1280 pixels resolution, 16 million colors
• 1.5 dual-core processor, Qualcomm Snapdragon S3MSM8260
• 12 megapixel  Exmor-R camera, 3D sweep panorama, Fast capture feature
• 1.3 megapixel Exmor-R front camera
• 1 MB RAM, 16 GB storage
• HDMI out
• Wi-Fi
• Bluetooth
• 3.5mm audio jack
• 3D games
• Battery: Standyby - 400 hours; Talktime - 10 hours
• Android 2.3 Gingerbread Operating System. Upgradable to Ice Cream Sandwich in 2nd quarter 2012 

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Sony Xperia S announced

There went a rumour about the announcement of the Sony Xperia S and also we have seen some leaked photos of the model  many time before. The latest leak photos had Sony Ericsson logo wearing on it but this final product image from CES has a Sony logo on the top. 

It is a smaller version of Sony Xperia Ion lacking of the LTE high speed connectivity. While the Xperia Ion has a huge 4.6 inch display, the Xperia S has a smaller 4.3 inch display. Even though it has a smaller display it comes with the same 720 x 1280 HD resoulution.   The white version of the Xperia S is said to be a Phones4U fashionable on the islet.

The camera megapixels count has increased from 8 to 12 in this newer version. There are very few smartphones that tender such a high number of megapixel count. Samsung Pixon 12, Sony Ericsson Satio and the legendary Nokia N8, all of these fabricate excellent image quality and we could expect that the 12 megapixel camera of the Sony Xperia S wil do the same.

Highlights -

•  Size: 128 x 64 x 10.6 mm
•  Weight: 144 gram
• 4.3 inch Reality display
• 720 x 1280 pixel resolution
•  Mobile Bravia Engine
•  Camera: - 12.1 megapixel camera, Sony Exmor-R sensor, Fastest Capture feature to take shots in 1.5 seconds geotagging, Smile shutter, Face recognition 
• 1080p video capture – primary
•  720p video capture   – secondary
•  1.5 GHz dual core processor
• Wi-Fi
• HDMI
•  3.5 mm audio jack
• Playstation Certified
• Available in white and black
• Battery: Standby – 450 hours; Talktime – 7 hrs 30min

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Sony, Ericsson splits after 10 years

In October 2011, Ericsson and Sony announced that they would get separate as Ericsson sells its 50% venture in mobile phone make Sony Ericsson to Sony for $1.46 billion.

Sony Ericsson now became a utterly owned subsidiary of Sony and incorporated into Sony’s platform of network connected consumer electronics products. The step was extensively predictable by the analysts, who concluded that Sony Ericsson could become more competitive beneath the sole ownership of Sony in this tough market.

The joint venture was set up in the year 2001 for 10 years to take on Nokia which was the top mobile manufacturers at that time. The 50-50 partnership has been under scrunity by Japanese company – Sony, after the company adage the demand of smartphones in the market. The deal was estimated to close in January 2012, which was subject to authoritarian approval.

Sony CEO, Sir Howard Stringer said “We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment”.  He also added that the deal also includes Sony’s PlayStation Network and its online provider of music, games and video, Sony Entertainment Network. He called the dal as “the last piece of the puzzle” for the Sony’s portfolio and its services.

Ericsson CEO Hans Vestberg also added to this deal, “Ten years ago when we formed the joint venture, thereby combining Sony's consumer products knowledge with Ericsson's telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices”.

Ericsson said that it will now spotlight on the global wireless market as a whole and also aims to providing benefits to people, business and society beyond phones through wireless connectivity.

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